Theo Adams Company created the show for ArtSchool's debut presentation for Fashion East during London Fashion Week Mens at the Topman Space at the Old Selfridges Hotel
Director – Theo Adams | Soundtrack – Jordan Hunt | Choreography – Masumi Saito | Set Design - Alice Kirkpatrick
Featuring Theo Adams Company members Sophia Brown, Anna Lewenhaupt & Mariya Mizuno and TAC collaborator Pippa Brooks
“It was a tender, sweet, dramatic thing to see, this birth of the new Art School label, clearly done on a shoestring, but with facilitating help from so many quarters—Lulu Kennedy’s Fashion East for one, and the amazing young director Theo Adams, for another.” Sarah Mower -Vogue
“The models included dancers from the Theo Adams Company. The energetic presentation was set to a half-hour soundtrack that blended music and spoken word. The sounds of Judi Dench reciting “Macbeth,” the score of “Bugsy Malone” and orchestral piano were heard over the dancers and models acting out their drama rehearsal.” The New York Times
“Non-models free-formed to Adams’s direction with a freedom matched only by the interpretative tolerance of their clothes. This was bespoke otherness—so, hardly buyable in mass units for department stores—but it was unfettered, liberated from libido, and pure. It was fashion. You won’t see this in Milan.” Vogue